Creating an SEO content is not just about putting the keyword on the content and you are good to go. The reality is, it take a lot for writers to produce an effective SEO content that will not only pass the standards of the search engine but also impress your target audience. You need to find a good balance of finding the key phrases and on-page SEO and incorporate them with excellent copywriting.
SEO experts shared some valuable tips on how you can write a winning SEO content that would not only meet the standards of search engines but also pique the attention of your public:
- Know the right way of doing keyword research
One of the biggest pitfalls of some online marketers is using the same keywords they used on their Adwords campaign to their SEO content. That is not how it goes. Do not just rely on the Keyword Research tool for the key phrases. Once you have the list, run a search on Google and see the type of content titles are being used by SEO copywriters. From there, you will have a general idea on what keywords is appropriate for use.
- Create a content outline
SEO writing is different from creative writing in a sense that it is more structured. The stream of consciousness kind of writing does not work for SEO content. It would be best to create an outline that you can follow when writing for different pages – from the titles to the headers (e.g. H1, H2, H3). The hierarchy of the titles and header would help you place the main keywords on primary headers.
- Do not forget the brand
Some copywriters are too focused on relaying the information that they totally forget about the brand. Keep in mind that this is a website content and it is an asset that is part of your company identity. Be sure to incorporate your brand, not just by mentioning the company buy writing it in a way that you want to be perceived.
- Be authentic
It is very easy for writers to add fluffy words and too-good-to-be-true descriptions to convince potential site visitors to subscribe to their brand. But this might backfire in the long run. Audiences today are keen on brands that are promising to move mountains. Being realistic on what you can offer would make you sound relatable and authentic.
Visit unitedseo.ae for more content writing tips.